How To Effectively Manage Your PPC
There are so many options and setting that can be tracked, tweaked & tested that sometimes it gets difficult to know where your time would be best spent when it …
Should Your PPC Ads Appear In The Top 3 Positions?
A lot of people say that you should aim for your online ads to appear above the organic search listings; but is this really true? The higher the position of …
The Yin-Yang Relationship Of SEO & PPC
Search-Engine-Optimisation and Pay-Per-Click have a tightly knit relationship despite operating in vastly different ways. PPC and SEO aim to provide greater visibility for websites on search engine results pages (SERP’s) …