How To Effectively Manage Your PPC
There are so many options and setting that can be tracked, tweaked & tested that sometimes it gets difficult to know where your time would be best spent when it …
Learnings From Using Gmail Ads
The latest feature to progress from beta testing to become a permanent feature in AdWords is Gmail advertising. Gmail ads allow advertisers to reach 900 million customers as they browse …
Why PPC Campaign Budgets Are Bad
The theory behind PPC advertising is quite simple; the more traffic you drive to your website, the more it costs. Due to this monthly budgets will usually be put in …
What Is Pay Per Click (PPC)
Pay-Per-Click describes the most commonly used pricing model for online advertising. As this is the most frequently used pricing model, the terminology is often also used to describe online advertising …
Enhanced Campaigns – The Bitter Pill
We are now fast approaching July 22nd; the date when the AdWords enhanced campaign rollover commences. A lot of people have now bitten the bullet and manually upgraded their campaigns …
How To Use AdWords Shared Ads
Google have now released the ability to share a single ad between multiple ad groups. You might ask so why would I want to share my ads? Well, the simple …
Glossary Of PPC Terms and Meanings
It sometimes becomes difficult to keep track of all the pay-per-click lingo and acronyms. This glossary of PPC terms and phrases will help you when you need to look up …
Should Your PPC Ads Appear In The Top 3 Positions?
A lot of people say that you should aim for your online ads to appear above the organic search listings; but is this really true? The higher the position of …
How To Use Google AdWords Shared Budgets
Google AdWords recently introduced the shared budget feature that allows for a single budget to be distributed between multiple campaigns within a PPC account. This was exciting news to many …
The Yin-Yang Relationship Of SEO & PPC
Search-Engine-Optimisation and Pay-Per-Click have a tightly knit relationship despite operating in vastly different ways. PPC and SEO aim to provide greater visibility for websites on search engine results pages (SERP’s) …