What Is Pay Per Click (PPC)
Pay-Per-Click describes the most commonly used pricing model for online advertising. As this is the most frequently used pricing model, the terminology is often also used to describe online advertising …
Glossary Of PPC Terms and Meanings
It sometimes becomes difficult to keep track of all the pay-per-click lingo and acronyms. This glossary of PPC terms and phrases will help you when you need to look up …
How To Use Google AdWords Shared Budgets
Google AdWords recently introduced the shared budget feature that allows for a single budget to be distributed between multiple campaigns within a PPC account. This was exciting news to many …