How To Improve Your PPC Ad Relevancy
Improving your ad relevancy can have a positive impact on your account by increasing your quality scores which in turn will allow you to attain higher positions for your ads …
Sponsored Google Knowledge Graph
In late February 2016 Google elected to remove ads from the right hand side of the page to open up space for it’s knowledge graph (a way to provide more …
How To Effectively Manage Your PPC
There are so many options and setting that can be tracked, tweaked & tested that sometimes it gets difficult to know where your time would be best spent when it …
Learnings From Using Gmail Ads
The latest feature to progress from beta testing to become a permanent feature in AdWords is Gmail advertising. Gmail ads allow advertisers to reach 900 million customers as they browse …
Why PPC Campaign Budgets Are Bad
The theory behind PPC advertising is quite simple; the more traffic you drive to your website, the more it costs. Due to this monthly budgets will usually be put in …
JavaScript Redirects and Navigation
Use JavaScript redirects and various other JavaScript navigation techniques to help direct traffic to the right pages on your site. Send Traffic To A Target Page The below javascript function …
Remove Traffic To A Directory With Filters In Google Analytics
Do you want to gain more insight from Google Analytics? Removing traffic to certain directories (such as your blog) can help you to more easily identify and analyse potential customers. …
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Is Google Testing AJAX To Load Its Search Engine Results Pages?
It appears as though Google are testing alternate ways to load its results pages. The question is; are Google doing this to improve user experience, or is there some more …
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What Is Pay Per Click (PPC)
Pay-Per-Click describes the most commonly used pricing model for online advertising. As this is the most frequently used pricing model, the terminology is often also used to describe online advertising …
Enhanced Campaigns – The Bitter Pill
We are now fast approaching July 22nd; the date when the AdWords enhanced campaign rollover commences. A lot of people have now bitten the bullet and manually upgraded their campaigns …